And this is not your Grandpa’s digital marketing firm. The process of finding and hiring an attorney
is changing has changed. How are you adapting? Because, in case you haven’t heard, it’s no longer a matter of finding clients —they’re trying to find you. Right now.
How are people looking for attorneys?
Are you making it easy for them?
If you’re of the mindset that “growing older” is the best form of attorney marketing …well … take some time to research these trends. Then grab a drink, light up a stogie or whatever and let it soak in for a moment. To the right, are just a few interesting results from recent reports on how people are finding attorneys these days.
It’s just the tip of the iceberg but still game-changing, nonetheless.
Interesting and Relevant Stats
Percentage of people who said they turn to internet first when looking for an attorney.1
Percentage of people who said they use a search engine when seeking legal advice.2
Percentage of users who said they prefer to base decisions on article content vs. advertisements.3
Percentage of the 84% above, who only contacted one attorney.4
Percentage of people who hired an attorney after making contact with at least one.4
The youngest, first and only age group set who say they trust an internet search (17.8%) over a referral from a friend (12.1%).5
The aggregate percentage of all online methods used by the above age group (19-24 yo) to find an attorney.5
Percentage of Millennials (18 -24 years-old) who stated they prefer “Google” when finding an attorney —not to be confused with the 17.8% who use the ‘internet’, instead.5
1 “Survey: The Most Popular Way to Find a Lawyer Is… ” 2014. 6 Mar. 2016
2 “News | Google Consumer Surveys.” 2013. 6 Mar. 2016
3 “How to Win Your Battle for Content Marketing Buy-in …” 2015. 6 Mar. 2016
By Not Out-Spending Your Competition, but Out-Marketing Them.
Efficiency drives long-term effectiveness. Create efficiency, conserve budget and grow revenue by implementing a sustainable and integrated content strategy.
Are all of your marketing efforts integrated?
Take content production to whole new level with an integrated approach.
Achieve bigger marketing goals, attract more qualified leads while spending 34% less your competitors.*
CM² Methodology is a unique content pillar approach, which maximizes and multiplies the output of your marketable assets while reducing production time, resources and costs. From the production of one CM² asset, the pillar, we can extract hundreds of derivative assets to effectively support each of your marketing initiatives. You will also be able to populate your entire editorial/blog calendar, grow your opt-in email list and schedule all social media posts — up to 12 months ahead. And that is only the tip of the iceberg.
How much our average client would need to spend, per year, on PPC ads if they were to bid on the same keywords which continue to drive daily organic website visits — in many cases, years after the initial SEO investment.
With an Efficient, Effective and Sustainable Content Strategy
Maximize your budget, exponentiate your production and benefit from long-term, residual returns.
Traditional advertising experts will tell you that you should get back two dollars from every dollar you spend. Your marketing campaigns are engineered to deliver maximum residual returns on a finite investment. Our Content and SEO strategy will pave the way for a consistent stream of qualified leads. Plus —and you’ll love this — we continue to see lead momentum long after the implementation of initial lead nurturing workflows — even as long as 5 years later.
A few clients I've worked with
A quick note: while others may strive to increase the number of clients in their portfolio, I prefer to make lasting relationships with a small handful. Some clients have been with us for 7+ years, now —in fact, I like to think of them as partners, if not friends.
Jason has been handling my web marketing, SEO, and web design since 2011. The results are demonstrated every day with my phone ringing off the hook with new business. Jason is personable, honest, and very effective. If you are looking for a web marketing/SEO guru, you have found him.
“Jason was a driving force behind much our success as an internationally known furniture company … he has proven to be a valuable ally and creative genius in the many projects we have worked on together.”
“You should devote some time and energy to analyzing what you will do with all the added traffic. It sounds funny, but it’s so true: make sure you are ready for your rankings to shoot to the top, and what you will do once that happens. The folks at [Prcactice Digital] took us from nearly invisible to several places of prominence right on the first search page for the key terms that we had worked to target. We’ve added staff and attorneys since then just to keep up with the volume!”
I can highly recommend Jason as he is very organized and capable of handling multiple tasks with ease. I supervised a short film he was producing which required building a massive set. Jason was very hands-on in his approach. I would definitely hire him again.
“I have worked with Jason in the past and I can attest that he is very capable in his field. I trust Jason to complete projects on time and on budget.”
“Whenever I have a conversation with Jason about social media and website design, he always blows my mind. His depth of knowledge and expertise about the subject is second to none. He truly understands this medium better than anyone else I know.”
Jason is an integral part of the brainstorming process and always contributes new ideas that will set our company apart from the rest. As an award-winning environmental production company with a broad reach but tight budget, we are truly lucky to have someone so dedicated and thoughtful as part of our team!
I’ve worked closely with Jason on several projects for a mutual client. Jason always brings a creative energy to the table. I’ve noticed that what most creatives do not bring to the table, SEO skills, Jason brings all three, creative, technical & SEO skills. From design concept to implementation, Jason does a great job. I look forward to working with him again.
“Mr. Rogers is a very enterprising individual with not only years of experience in his respective fields, but true vision and an ability to both think outside the box and to challenge the conventional way of doing things. It has been fun and exciting to have him as a client and I look forward to being able to continue working with him and helping him make his vision a reality.”
A letter to any attorneys out there who simply just do not have the time to figure all this shit out.
99 Problems but My Blog Ain’t One
Let’s face it. You’re busy. Are you going to be late for that deposition because you really need to follow back your recent Twitter followers? Or make another video? Or finalize the fourth and final draft of “The Top Ten Reasons Our Law Firm is the Best” (or something like that)?
No. Marketing “priorities” often take a back seat, naturally, to important things. Things that earn you Money —or Benjamins, as Jay-Z would put it.
Yes, I know, it’s a conundrum. And I’ll avoid saying, “That’s why we’re here; to help you … ” because you’re being pitched on a daily basis by everyone with a laptop who decided to jump on the Attorney Marketing bandwagon. Well, we didn’t. Actually, the bandwagon was a paddywagon and there was no choice, but … I digress. Simply put, Practice Digital can provide top-notch, content based marketing, SEO, social and lead nurturing with an interesting “twist”.
Trust me. You love the twist.
Founder, Practice Digital LLC